i was a gay boy in another life... and this isn't what we want!

before the new seattle "hotspot" SUGAR even opened it's doors, i was anxious to check it out. the advertising flier that i rec'd from re:launch! hitgirl made the new club seem like it could very well be theplace.

opening weekend got cancelled – a plumbing issue they said and i should have known then that this club might have issues, but i gave it the benefit of the doubt. i could sympathize; i watched open bar - the reality television show featuring the trials and tribulations of opening a new bar. so i gave SUGAR a shot and decided along with my friends that this last saturday (6.4.06) was time to pop the SUGAR cherry.

earlier in the day i was online searching for a website - research. i wanted to find out what was Saturday night's "theme," ... i had heard STARF*CKER, but you know how fickle clubs can be – they change their events all the time. while searching the world wide web i happened upon this article from The Stranger's online blog. which made me apprehensive about going. i've been to COMEBACK @ Chop Suey and loved it, so if the COMEBACK promoters were pulling out what was i in for?

the club itself very much fit my taste. most of the clubs/venues in seattle are more of a "whooly mammoth" style. other than Manray your hard pressed to find a venue/club/bar with white backdrops and soft blue/pink/green lighting. the layout of SUGAR has so much potential and this was why i was so excited. that excitement faded quickly. even though there is an upper balcony that runs along the outter perimeter of the dance floor the club seems very cramped, regardless of the fact that there was only about 45 people!!! the dance floor is small and at midnight was empty. it's clean, sharp even – a nice break from the other venues i've been to, but the crowd left much to be desired. think BLUE BALLS.

the crowd made my stomach turn and quite frankly put me in a foul mood. a mood that not even mr. jagermeister could help me recover from. there's is nothing more upsetting that a bunch of newly 20 college girls flailing themselves around a dance floor resembling that of an epileptic ceisure, grinding on every young gay boy they meet and showing off their wal-mart panties. if anyone so much as mentions lyrics from gretchen wilson's, "redneck woman" you will leave me no other choice than to disown you, completely.

the music they played was "alright" if you never get out and have no taste. and around the time that a club remixes the theme from Bareback Mount'him, accept it as god's way of saying, "leave, leave now before it gets any worse!" so we did and headed to Chop Suey for Keek Out Freak Out 3 (another of the Re: Launch! Hit Girl events). side note: obviously George didn't know anything about Re:Lauch! HitGirl , or what they do. they do fantastic events, but they also have certain clientel and it's not "young gay white boys." they represent diversity and their diversity doesn't = LAME.

verdict: SUGAR = LAME! (i give it 6 months unless mr. george can come up with a better way to get people in the door)

my advice to George if you want a better clientele and a better club, KNOW what young gay boys want. know the music, know the dj's you need, and especially know what kind of eye candy they want. the eye candy parading around SUGAR on saturday were new york urbanites; scruffy face, construction boots, tool belts, hot pants and trucker hats. if you're looking to attract the COMEBACK crowd then great, but "young gay white boys" want to see young gay white "go go" boys. barely legal. KNOW WHAT THEY WANT, and hire the right people to produce it.